Sample Output
You get a live dashboard of your competitors and a weekly brief. A representative example - real briefs are customized to your specific competitors, industry, and market signals.
Part 1 · Always on
Live Market Dashboard
| Competitor | Est. Traffic | Reviews | Avg. Rating | Price Tier | Momentum |
|---|---|---|---|---|---|
| You | 48.2K | 312 | 4.6 | $$ | ▲ Rising |
| Competitor A | 61.5K | 458 | 4.3 | $$ | ▲ Rising |
| Competitor B | 39.8K | 221 | 4.1 | $$$ | ▬ Flat |
| Competitor C | 22.1K | 96 | 4.4 | $ | ▼ Falling |
Top positive theme: staff friendliness · Top concern: scheduling delays
Illustrative sample · real dashboards use your live competitor & customer data
Part 2 · Every Monday
Vantage Intel Market Intelligence Brief
This Week's Top Actions
- Test a same-day or next-day booking response to Competitor A's new offerThis week · Operations + Marketing
- Audit booking availability to address scheduling delay theme before it compoundsThis week · Operations
- Review pricing transparency on service pagesNext 2 weeks · Marketing
Competitor Alerts 3 alerts · 1 Critical · 1 Warning · 1 Info
P1 · Critical Competitor A
Launched same-day service offering + 20% first-visit discount.
Why it matters: Direct threat to your fastest-growing service line. Their offer is priced 12% below your current rate.
SOURCE: competitor-a.com/offers · Detected Apr 12, 6:14 AM · Confidence: High
Recommended Action: Test a matching same-day response or counter with a quality-differentiated message within 5 days.
P2 · Warning Competitor B
Updated homepage headline: now leading with speed and response time.
Why it matters: Indicates they may be reacting to the same customer complaint theme you've seen in your reviews.
SOURCE: page-change monitor · Detected Apr 11, 2:47 PM · Confidence: Medium
Recommended Action: Monitor their reviews over the next 3 weeks. Consider a response-time guarantee if data supports it.
P3 · Info Competitor C
Added two new staff members based on LinkedIn updates.
Why it matters: Capacity expansion - possible service area growth in Q3.
SOURCE: linkedin/company · Detected Apr 10, 9:02 AM · Confidence: Medium
Recommended Action: Watch for any new territory announcements. No immediate action required.
Customer Themes
Rising Scheduling delays 14 mentions · +6
Customers citing next-available windows of 5+ days as a frustration. Appearing across both new and returning customers.
Recommended Action: Audit booking availability for the next 3 weeks. Consider one overflow slot per day or a waitlist system.
Rising Staff friendliness 23 mentions · +9
Strong positive trend. Customers mentioning specific staff by name in 4- and 5-star reviews.
Recommended Action: Amplify in your messaging. Consider a staff spotlight in your next email or social post.
Watch Pricing transparency 8 mentions · +3 new
A small but growing cluster of reviews mention surprise at final pricing. Worth monitoring carefully.
Recommended Action: Review your service page pricing and add clearer estimate ranges where possible.